How SalesScreen Doubled Their Win Rate and Improved Deal Quality with Digital Deal Rooms

SalesScreen is a sales performance software that uses gamification and visualization to help companies create more productive, happier workplaces.

Before adopting a digital deal room, Senior Vice President of Sales Remi Morken identified a crucial need to increase win rates, create accountability in presenting business cases, and improve overall deal cycle quality.

Securing more adoption meant reps needed to feel in control of, and responsible for, getting the best out of every deal. They instituted a set of 8 core principles to quality-check opportunities, ensuring reps thoroughly understood the prospect's true pain points, desired situations, and whether they had achieved proper executive alignment.

It's difficult as a sales leader to see that your reps are doing things with quality. When you sell enterprise, you can't just sell generic – you have to sell custom, and that's where the Digital Deal Room has been brilliant for us.

To enforce their 8 core principles, SalesScreen transitioned to a centralized Digital Deal Room. Reps begin with a guided template designed to build the most robust business plan possible.

Opening with an executive summary, the deal room sets the stage for reps to input the prospect's challenges, target metrics, expected ROI, and next steps. This reflective process allows reps to easily create personalized spaces that provide absolute clarity for both themselves and their buyers.

1. A 100% Increase in Win Rate

Heading into the year, it was a key OKR for SalesScreen to increase their win rate from 13% to 25% with a focus on enterprise deals. They surpassed this goal, seeing a 100% increase to land at a 26% win rate. They also successfully doubled their revenue growth from Q2 to Q3 after switching to the new deal room workflow.

2. Deal Analytics that Reveal Buyer Intent

It helps us answer the question: Is this deal ice cold or warm?

Deep analytics give the team visibility into exactly how prospects spend their time in the deal room. Reps can see if buyers are hung up on pricing or spending time reading about implementation. Furthermore, tracking whether additional stakeholders have accessed the room helps the team understand exactly how 'hot' a deal is.

3. Mutual Action Plans

The simplicity there is brilliant.

Embedding Mutual Action Plans in each room drastically reduced the time between meetings by eliminating stalling and confusion.

By utilizing templates within a Digital Deal Room, SalesScreen successfully transformed how their reps prepare for and execute enterprise deals. The solution enforced accountability, eliminated generic product pitching, and drove massive revenue growth by ensuring every buyer experiences true, tailored value.